Definitely! Paid traffic is any advertisement that attracts customers to your website after you have paid for the promotion. You can pay for traffic on various platforms, including social media, search engines, and media networks.
There are several types of paid traffic:
- Pay Per Click (PPC), which makes use of search engine ads (Google, Bing),
- Pay Per Acquisition (PPA),
- display ads,
- and Cost per Thousand Impressions (CPM).
Google and Facebook ads are some of the most popular platforms where businesses get paid traffic. Some of the most under-used but effective ads are display ads that use retargeting pixels.
Why Is Paid Traffic Important?
1. It Places Your Brand In Front of Prospective Clients That You May Not Reach Organically.
Paid traffic places your brand in the relevant search results for prospects that may not have been reached by organic means. It reaches a broader market without the painstaking SEO (Search Engine Optimization) process.
2. Helps Boost Traffic for New Sites
New websites take time before gaining authority on the web. This means that they may not get enough traffic to make substantial sales. Paid advertising plugs this deficit by bringing traffic to the website as the site increases its authority through organic traffic. It offers fast results for new and struggling businesses.
3. You Get Qualified (INTERESTED) Prospects
Ads are only placed on qualified web pages. This means that only the users with some interest in the said item on specific web pages will see the ad. A good number of prospects may check your product after seeing it in the ad.
4. Ads Are Measurable and Affordable
The cost of advertising depends on your objective and the type of ad you intend to run. However, some ads, like display advertising are relatively cheap. Besides, all the platforms give you tools to keep track of your ad spend, ad performance, and you can make changes as the ads run.
Consider this, if you run advertising and it produces new customers, it doesn’t cost anything as long as your profit is more than the cost of the advertising.
Paid traffic enables your business to meet its marketing goals fast by placing ads in the relevant search results. Are you struggling with low traffic, poorly performing ads or low conversion rates?
Crossmedia Marketing Developer can help. Get in touch today to schedule a creative consultation session to get you moving.
The main thing that separates performance marketing from other types of marketing is the way businesses pay for their campaigns. Rather than paying up front or by month, advertisers pay when a specific action takes place. You might enlist a marketing company’s help to bring your branding to more individuals by having these marketers promote your business to prospective customers. The hope is that users will complete a form to learn more about your company and become a lead.